A Systematic Search Engine Marketing Approach to Brings Your Customers to You
Search engines use algorithms to rank the SEM ads and determine their search relevancy. That is why we perform search engine marketing by creating the right marketing strategies, bidding on high-value keywords, and improving search advertising tactics.
Keyword Research and Analysis
Our SEM specialists use advanced keyword research tools to identify high-performing search terms. We find low-cost, high profitable keywords that your customers regularly use to find your website. Furthermore, our paid search agency categorized your keywords based on value, search intent, and volume. We eliminate negative keywords that are not effective for your search advertising budget, set a budget and manage pay-per-click (PPC) keywords bids.
Ads Creation and Development of Landing Page
Once our SEM specialists have identified target keywords, we craft text-based ads to display in SERPs and link them to the relevant landing pages. Being a local search marketing company, our goal is to capture your target audience’s initial search intent and convert them into a customer.
Account Setup and Code Trackings
Indeed, it is one of the crucial steps in understanding the effectiveness of your SEM strategy. At Intersoft, we, as a reliable search marketing company, set up an account for paid advertisement, track reports to see if the search engine supports conversion tracking. Moreover, we double-check the code and make sure that the code is properly installed on your website’s landing pages.
Search Engine Marketing Campaign’s Launch and Monitoring
After our Search engine marketing consultants optimize paid search marketing ads, design landing pages, install code in your landing pages, they launch your PPC search engine marketing campaign. We, as an SEM agency, manage your campaigns settings, and determine how your ads will run. Once we launch the campaign, we closely monitor your ad performance.
Analysis and Evaluation
The best way to measure your ad performance is through benchmarking campaign results against your paid search campaign. At Intersoft, we track and evaluate your key performance indicator (KPI’s). We analyze your website’s quality score, search impression, click-through rate (CTR), and cost per conversion.